The paper dress had its origins in marketing and consumerism. The first ones were used as a cheap promotional gimmick by the Scott Paper Company in 1966. The response from the public was overwhelming; 500,000 paper dresses were exchanged for coupons saved from Scott products.
The hem on the dress was left deliberately left unfinished; since the paper doesn’t fray, the dress could be cut to the required length. A handy tip was to use the leftover fabric as a matching hair bow!
The fad for paper dresses did not last as paper garments had a short life. Once the novelty value had worn off paper garments were relegated back to their original purpose as protective clothing for use in hospitals and factories.
You can see film footage in The Sixties gallery at the Castle Museum that shows just how disposable these dresses could be.
Info. by – Jackie & Josie
YORCM : BA 1076








