2008 is going to be an exciting year for York Castle Museum - its the museum’s 70th anniversary, there’ll be a major new exhibition - The Sixties - and three new ‘get-involved’ spaces (the Kitchen, Wardrobe and Armoury) to complement the Victorian Street.
Visitors have told us they find the museum friendly, relaxed, authentic and even an emotional experience (they also made a few less complimentary comments, but that’s another story).
We’ve been scratching our heads as to how to summarise all this good stuff in a single strapline for the museum.
Even my wife Maria has got the bug - last night’s best was ‘Welcome to Your Past’, or ‘Welcome to Our Past’.
Comments - and ideas - are very welcome.
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A strap line for the Castle Museum?
How about ‘Giving the Past a Future’? or ‘The People’s Museum’ (already a phrase from history?) or with a mind on all things preserved ‘Social Jam’? or to reflect cultural diversity ‘Social Chutney’? oh but it’s more about bringing history to life isn’t it so how about ‘Resuscitating the Past’? ‘Making Memories Live’? or we could flag-up Kirkgate with ‘Streets Ahead of the Rest’?
I realise now why I’m not in marketing - it’s bloomin’ hard!
Gaby December 14th, 2007 at 1:37 pm